Direct Mail: Success For Years Prior and Beyond
I’m not sure how long ago it was when my mother asked me: “Son, how is it that whenever I buy a product via direct mail, I always end up getting ten more similar catalogs in the mail?”"Mom,” I replied. “It’s all about demographics and your buying behavior. Marketers know that if you’ve purchased from one online catalog, odds are you’ll buy from another. It’s just a part of how direct and fulfillment marketing works,” I added. “Well, as long as I don’t get too many mailers, I suppose I can live with it. Besides, some of these newer mailings are interesting.”"My point exactly,” I finished.